Copywriting Mastermind Group
When
Wednesday
- 5PM Pacific
- 7 PM Central
- 8PM Eastern
Thursday
12PM Wellington
Where
https://meet.google.com/ybh-ffuz-zgj
What
I. 2 minutes each (7:00-7:10)
-
Hellos
-
1 minute – 90 seconds Wins of the week. Socially acceptable way to share testimonials. Testimony time. Couple minutes.
- Be done by 7:10 pm
II. Hot Seat (7:10-7:45)
-
One or two people bring a succinctly described problem, challenge, or opportunity for group feedback, with little story. Then be quiet and listen to group feedback instead of defending or justifying.
-
If someone just wants to share but not get feedback it may be reflective of something big is happening they don’t want to talk about.
-
If it has too much story it may not be the right question to talk about.
Upcoming Hot Seats
| May 1 | Dylan review. |
| May 8 | Antoine Review. Hal hot seat. |
| May 15 | Hal review. Antoine hot seat. |
| May 22 | Antoine review. Dylan hot seat. |
| May 29 | Dylan review. Hal hot seat. |
| June 5 | Hal review. Antoine hot seat. |
| June 12 | Dylan hot seat. |
| June 19 | Dylan and Antoine. |
| June 26 | Dylan, Hal, and Antoine. |
| July 3 |
III. Next Steps (7:45-7:55)
- Plan for next week.
- Current challenge.
- Prayer requests.
IV. Close (7:55-8:00)
Gratitude, Close with a prayer. What you got out of today’s meeting and the past week of progress in this area.
How
- friendly.
- supportive.
- give feedback with the “sandwich” method.
- be 100% engaged, interested, curious, learning, sharing, and teaching.
- Read OYFOL and watch for C.U.B. (Compelling and/or Confusing, Unbelievable, Boring).
- Watch for effective and complete use of PASTOR framework.
- Share results and updates during the week by email and get feedback from others about it.
- Commit to miss no more than three weeks in a row or you may be disinvited.
- Record with Loom for archiving. Distribute archives by email. Put archives below.
Projects
Antoine
Dylan
Change Your Life
Logline: Working moms find purpose in life, create a plan, eat better, feel in love, and change their life.
Brief CTA: Find Purpose in Life, Create a Plan, Change Your Life.
Upsell: Eat better, feel in love, autoimmune diet, cut fat, keep it off, health coach, fitness plan, autoimmune diet, Product Development.
Lead Magnet
Pre Pre Launch
Pre Launch
Launch
Sales Page: Change is still possible
- Sign up page: https://changeisstillpossible.com/go23385487
- Booking page: https://changeisstillpossible.com/video223385488
Post Launch
Autoimmune Diet
Logline: Working moms with chronic illness eat better, cut fat, and keep it off.
Brief CTA: Find Purpose, Create a Plan, Change Your Life.
Upsell: health coach, fitness plan
Lead Magnet
Pre Pre Launch
Pre Launch
Launch
Sales Page: Autoimmune Diet, based on
-
- Finally Thin Forever
- Rapid Diet Transformation
- “Clear Direction” Planning Guide (Create a Plan)
Hal
Fix Your Relationship
Past Hot Seats
- Dylan July 11
- Antoine July 18
- Pat July 25
- Dylan August 1 (filling in for Hal)
- Carrie August 8
- Hal August 15
- Antoine August 22
- Missed meeting August 29
- Pat September 5
- Pat September 12
- September 19 Antoine 10 minute review. Dylan 25 minute new subject.
- September 26 Dylan 10 minute review. Carrie 25 minute new subject.
- October 3 Carrie 10 minute review. Hal 25 minute new subject.
- October 10 Hal 10 minute review. Antoine 25 minute new subject.
- October 17 Antoine 10 minute review. Dylan 25 minute new subject.
- October 24 Dylan 10 minute review. Carrie 25 minute new subject.
- October 31 Skip
- November 7 Carrie 10 minute review. Hal 25 minute new subject.
- November 14 Hal 10 minute review. Antoine 25 minute new subject.
- November 21 Hal Q&A with Dylan full session. (No Carrie or Antoine.)
- November 28 Dylan full session. (No Carrie.)
- December 5 Dylan 10 minute review. Antoine 25 minute new subject.
- December 12 Antoine 10 minute review. Hal 25 minute new subject.Trust yourself, you are good enough, name 3-5 things you customer wants, outline solutions, narrow to what you would teach in two hours per topic, and those are your giveaways.
- December 19 Hal 10 minute review. Dylan 25 minute new subject.Facts tell but stories sell.
- December 26 Off
- January 3 Hal 10 minute review. Antoine 25 minute new subject.
- January 10 Antoine 10 minute review. Hal 25 minute new subject.
- January 17 Hal 10 minute review. Dylan 25 minute new subject. Breaking out Problem from People, Process, and Tools (form)
- January 24 skip
- January 24 Antoine and Hal.
- January 31 Antoine and Hal. (Hear audio recording in email)
- February 6 Hal 10 minute review. Dylan 25 minute new subject.
- February 13 Dylan 10 minute review. Antoine 25 minute new subject.
- February 20 Antoine 10 minute review. Hal 25 minute new subject.
- February 27 Hal 10 minute review. Dylan 25 minute new subject.
- March 6 Dylan 10 minute review. Antoine 25 minute new subject.
- March 13 Antoine 10 minute review. Hal 25 minute new subject.
- March 20 Hal 10 minute review. Dylan 25 minute new subject.
- March 27 Dylan 10 minute review. Hal 25 minute new subject.
- April 4 Antoine review. Dylan hot seat.
- April 10 Dylan review. Hal hot seat.
- April 17 Hal review. Antoine hot seat. How to make your ultimate point and be sure your audience gets your message. Editorial and writing schedules. Write or film every day. Antoine reviews his new branding and integrated social media.
- April 24 Antoine review. Dylan hot seat.
- 2Q business goals
- Home page about, compared to:
- 10 P’s of lasting change