When they pay you, take the money!

Copywriting Mastermind Group



  • 5PM Pacific
  • 7 PM Central
  • 8PM Eastern


12PM Wellington




I. 2 minutes each (7:00-7:10)

  • Hellos
  • 1 minute – 90 seconds Wins of the week. Socially acceptable way to share testimonials. Testimony time. Couple minutes.
  • Be done by 7:10 pm

II. Hot Seat (7:10-7:45)

  • One or two people bring a succinctly described problem, challenge, or opportunity for group feedback, with little story. Then be quiet and listen to group feedback instead of defending or justifying.
  • If someone just wants to share but not get feedback it may be reflective of something big is happening they don’t want to talk about.
  • If it has too much story it may not be the right question to talk about.
Upcoming Hot Seats
May 1
Dylan review.
May 8 Antoine Review. Hal hot seat.
May 15Hal review. Antoine hot seat.
May 22Antoine review. Dylan hot seat.
May 29Dylan review. Hal hot seat.
June 5Hal review. Antoine hot seat.
June 12Dylan hot seat.
June 19Dylan and Antoine.
June 26Dylan, Hal, and Antoine.
July 3

III. Next Steps (7:45-7:55)

  1. Plan for next week.
  2. Current challenge.
  3. Prayer requests.

IV. Close (7:55-8:00)

Gratitude, Close with a prayer. What you got out of today’s meeting and the past week of progress in this area.


  • friendly.
  • supportive.
  • give feedback with the “sandwich” method.
  • be 100% engaged, interested, curious, learning, sharing, and teaching.
  • Read OYFOL and watch for C.U.B. (Compelling and/or Confusing, Unbelievable, Boring).
  • Watch for effective and complete use of PASTOR framework.
  • Share results and updates during the week by email and get feedback from others about it.
  • Commit to miss no more than three weeks in a row or you may be disinvited.
  • Record with Loom for archiving. Distribute archives by email. Put archives below.



Best Teaching Year Ever

Notes from CUB review of sales letter 2018-07-18


Change Your Life

Logline: Working moms find purpose in life, create a plan, eat better, feel in love, and change their life. 

Brief CTA: Find Purpose in Life, Create a Plan, Change Your Life.

Upsell: Eat better, feel in love, autoimmune diet, cut fat, keep it off, health coach, fitness plan, autoimmune diet, Product Development.

Lead Magnet

Pre Pre Launch

Pre Launch


Sales Page: Change is still possible

Post Launch

Autoimmune Diet

Logline: Working moms with chronic illness eat better, cut fat, and keep it off.

Brief CTA: Find Purpose, Create a Plan, Change Your Life.

Upsell: health coach, fitness plan 

Lead Magnet

Pre Pre Launch

Pre Launch


Sales Page: Autoimmune Diet, based on

    • Finally Thin Forever
    • Rapid Diet Transformation
    • “Clear Direction” Planning Guide (Create a Plan)


Fix Your Relationship

Past Hot Seats

How to Build a Business

How to Build a Business: the journey to your sustainable, location-flexible, time-flexible, expert business

Photo Credit