4 Reasons I Started My Business

Difficulty in business

Through my childhood, I watched my Dad work hard, long days, with few days off, as owner of a small business with my name on the door: “Cornelius and Sons Construction”. At one point, he fired me and my younger brother, though he kept the name of the company.
Choose a job you love and you will never have to work a day in your life.

Big Aspirations

I entered college with an admissions letter describing how I intended to get a Civil Engineering degree at the top ranked program in the world, then enter the family business to expand the services to include Engineering.


My Dad learned I did this and told me, “I’ll kill you if you go into construction. Don’t do what I did. You’re smarter than that. You get a degree and a good job. You don’t need to work hard like I have.” While I understood his good intentions, I was crushed and rudderless.

Now what?

I explored other avenues, with an eye toward the medical route. In addition to the math, physics, and chemistry that had been required in Engineering, I took courses in life sciences, biology, anatomy, and physiology in preparation for medical school. That didn’t quite fit either, and I found a real interest in social sciences, anthropology, and psychology. I finally settled on a degree in Psychology.

Another false start

An internship in a psychiatric hospital convinced me that was not the career for me either. I knew before I entered the workforce I wanted a career in business, and I eventually returned to get a Masters Degree in Business Administration. I formed a company and found it impossible to sustain, and I resisted taking a full-time job, which I’ve now had for over a decade.

What I didn’t know I didn’t know

Looking back, I knew too little about product development and marketing to sustain a business. In this period of self-discovery, I learned how much of my life was about fulfilling the expectations of others. When I got fully in tune with what I really wanted, much of my life was out of place, didn’t serve me, and seemed to be simply an exercise of trading my time in life for the resources I needed to survive. I found I wanted more, I learned it was possible to get it, and I concluded I deserved it, as we all do.

Why I started my business

I’m now on a mission to create the sustainable lifestyle business that has eluded me my whole life. Through it, I am giving people the opportunity to avoid false starts and mis-steps, accelerate their progress in getting where they want, and get powerfully in action creating lives of purpose and meaning to them.

I help people:

  1. identify with crystal clarity what they really want (as opposed to what they’re doing that isn’t really their choice),
  2. see what is standing in the way of them getting what they really want (it is rarely what they thought),
  3. create workable plans to get what they want (individualized to their specific circumstances),
  4. get in action immediately, so they can have the body, job, and business that will enable them to never have to work another day in their lives.

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I’m Dylan Cornelius.

I help leaders, entrepreneurs, and professionals
Plan their Products, Plot their Path, Perform and Produce,
Using the 9P’s of Transformation,
So they can create the body, relationship, and work life they’ve always dreamed about.

You can use the 9P’s of Transformation to overcome what’s holding you back, seize opportunities, and reach your most ambitious goals.

My programs teach you to quickly adopt and successfully use principles embraced by leading coaches and companies to create lasting change and deliver the results YOU value.

Use the same tools and techniques of proven leaders like Tony Robbins, Best Buy, CVS, Ross Stores, Oracle, and Dun & Bradstreet to systematically design the results YOU want, align resources to deliver those results, and sustain those results over time.


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