How long have you been telling the same story about your job?
Not the same job. The same story. The one where the work is fine but the recognition isn’t. Where you’re the person everyone calls when it breaks, and somehow not the person anyone calls when a role opens up.

I told mine for five years. Then I told it again, five years after that, and I didn’t notice until my brother counted for me.
I was sitting in a green mini-van, in front of a red brick house, after another day at a job where I’d been passed over for promotion four times in three years. The peers I had trained get promoted to become my boss. I was on the phone complaining about work, about my marriage, about all of it.
My brother said seven words:
“Do something about it or quit complaining.”
Then he added, “It’s been five years.”
“Five years?” I said. “You’re crazy. No way.”
“Oh yes,” he said. “You were talking about the same thing five years ago.”
And I thought back and I had been sitting in that same green mini-van, in front of that same red brick house, after a day at that same job, complaining about the same things.
That was the day I stopped waiting.
Take Control of Your Career and You Stop Auditioning for Your Own Life
Here’s the aspiration, stated plainly: you get to be the person who decides.
Not the person who waits for a reorg to break in their favor. Not the person hoping a manager finally notices. The person who knows what they’re building, can say it in one sentence, and can show you the page it’s written on.
That sounds like a personality trait. It isn’t. It’s a document. It is a plan. It’s taking action.
When I finally built a plan and started taking action, my life changed in ways I did not expect and cannot fully take credit for. I stopped chasing achievement and started taking care of the people around me, at work, at home, and eventually myself. My marriage didn’t survive that period – it had been on life support for too long. But I met a woman who trained me to my first two marathons. I lost fifty pounds and got my allergies and autoimmunity under control. I started winning awards for running, of all things.
And at work, the pattern flipped. Instead of being passed over and laid off, I got picked to lead teams. In one job search I received seven offers and a 40% raise.
Same person. Same résumé, more or less. Different plan.
My partner and I now ride a tandem bike on week-long tours, and we’re building toward month-long tours and hikes. The dedication in my planning workbook reads: because our plans keep me going. That’s not a sentimental line. It’s the engine. A plan you actually care about is the thing that gets you out of the mini-van.
The Five-Year Loop Doesn’t Care How Credentialed You Are
If planning is this useful, why does almost nobody do it?
Because we’re trained to substitute effort for direction. Watch how the loop actually runs.
Pitfall 1: You take another class instead of making another decision.
When I got stuck, I did what any Top-20-educated professional does. I took more classes. I read more books. It didn’t solve anything, because my problem was never a knowledge gap. Credentials are a wonderful place to hide. If you’re studying, you’re busy, and if you’re busy, you don’t have to decide.
Pitfall 2: You wait for permission that nobody has the authority to give.
Early in my career I worked the shift nobody wanted — 7 a.m., as a staffing supervisor. I asked my manager how to advance. She said, “Keep doing what you’re doing.” My team drove 37% sales growth. My raises tracked inflation. I stayed two more years, and I only left when an outside offer doubled my pay. The decision was made. I didn’t choose. I got rescued. That’s not a strategy, that’s luck with a good attitude. I wrote about that pattern in more detail in The Trap Isn’t Waiting for an AI Policy. It’s Waiting to Be Told What to Do.
Pitfall 3: You plan so hard you never start — or you never plan at all.
Both failure modes come from the same misunderstanding. I once watched a CIO unveil a three-year, $300 million plan with 17 parallel work streams and 200 people. It claimed to know what every one of those people would be doing in three years. That’s fiction. Meanwhile the “ready, fire, aim” crowd refuses to write anything down, often because a written plan is something someone else can hold them to.
Pitfall 4: You assume the system will eventually be fair to you.
It won’t, and that’s not cynicism – it’s structure. I’ve been through four acquisitions and ten layoffs. Decisions about your role get made by management, investors, executives, HR, and attorneys months before you hear a word. If you’d like the full anatomy of that machine, read 20 Things Your Manager Won’t Tell You.
If two or three of those landed, that’s not a coincidence. It’s the pattern doing what the pattern does.
And what it costs is time. Five years, in my case. Twice.
The Strategy Acceleration Roadmap: Build a Career Plan in 20 Minutes, Not 20 Weeks
Eisenhower said it best: “Plans are worthless, but planning is everything.”
Plans go stale. The act of planning is what makes you dangerous. So the Strategy Acceleration Roadmap doesn’t ask for a document — it asks for a first draft you’ll revise forever. Three layers, one page.
Layer 1 — Objective. A general, directional intention. Fuzzy is fine here. Be healthy. Get out of this role. Lead a team. Replace my income. Most of us can generate these all day.
Layer 2 — Key Results. This is where fuzzy becomes real. Write three kinds, because each one attacks the problem from a different angle:
- Performance — a standard you hit. Replace $100k of annual income.
- Process — a behavior you repeat. Hold eight introductory conversations a week.
- Outcome — a result relative to something outside you. Sell one course membership a day.
You won’t always find all three. Look anyway. Multiple Key Results mean multiple shots on goal, and on the day you measure, you’ll almost always have some evidence of progress– which is the fuel that keeps the whole thing moving.
Layer 3 — Initiatives and Action Items. The precise things you’ll do. Not “network more.” Order the blood-pressure cuff tonight. Shop for vegetables Sunday and Wednesday. Book four strategy sessions this week.
Then three moves that most people skip:
- Call it a straw man. It’s a model, built fast, deliberately imperfect, made to be improved. Naming it that way removes the pressure that stops people from starting.
- Show it to someone. Share it with people whose judgment you respect in that area. They’ll improve it, and more often than you’d think, they’ll offer resources or ask to help. Free advice and free help and you’re enabling them to prove they’re smart and giving them the pleasure of contributing to you.
- Set a checkpoint. Daily, weekly, biweekly, monthly, quarterly or annually. Remind yourself what you said you would do, check the number, and adjust. Any movement in the right direction counts. The first rule of making a difference is: don’t quit.
And when you see progress, celebrate it out loud. Tell your team. Tell your friends. Host an event. Post it. The world is starving for the kind of inspiration you’re sitting on.
Proof: Seven Offers, a 40% Raise, and a Retirement Moved Up Seven Years
I’ll start with the smallest possible version of this– twenty minutes, one whiteboard.
My lead software developer once knocked on my cubicle wall and asked to talk privately. In the conference room she told me the team had concluded the project could not be delivered on the current requirements and schedule, and that people might get fired. I asked four questions: exactly what could go wrong, what resources would address it, what the schedule impact would be, and what the cost would be. Twenty minutes later the whiteboard held a plan. I wrote a change request for about $50,000 – a sliver of the initiative’s value and we had multiple approvals the same day.
Nothing miraculous happened. We just wrote it down before it was too late to act on.
My Clients get the same effect on a longer horizon. Larry L. came in to fix a career problem and left having realized he could retire seven years earlier than he’d imagined. Vivek S. negotiated increases to both base salary and RSUs on an offer he was ready to accept as-is. Christian P. landed a role entirely on his own merit, with no referral. Glenn V. put it this way: “What Dylan showed me on a single call was worth thousands.”
And it isn’t only about money. Ayeesha K. came in a burned-out technical support specialist stuck in what she called the obligation trap, making every decision from other people’s needs. Six to eight months later she was running a business, coaching women, and leading a nonprofit she founded. “I’m learning how to enforce my boundaries,” she said. “I’m learning how to speak up.” Her full story is here, and more are in the case studies and client testimonials.
“As I worked with Dylan to navigate a difficult time in my career, we focused on my bigger career strategy. I realized I could retire seven years earlier than I’d ever imagined. Now I travel year-round visiting family and playing volleyball. Working with Dylan helped me see things in a way I hadn’t considered.”
Larry L.
Senior Project & Engineering Leader
Measurable Result
Retire 7 Years Earlier
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Measurable Result
Your Next Five Years Start With One Free Call
Here’s the honest math. My loop ran five years, and then it ran five years again. Ten years of my life went to a problem that took twenty minutes on a whiteboard to make solvable.
None of that decade was a character flaw. It was a missing plan. You don’t have to spend your version of it.
Ready to name yours out loud? A Clarity Call is a free, no-pitch conversation where we name it together. We’ll do three things:
- Clarify the one thing that matters most for you in the next 12 months.
- Name the single biggest obstacle in the way of it.
- Sketch the path from here to there.
You keep the plan either way.
Click here to: Schedule Your Free Clarity Call →
Prefer to start on paper? Download the free Strategic Planning Guide →
Already know the role you want and just need the execution plan? Schedule Your Free Strategy Call →. And when you want the whole thing built fast, the Strategic Clarity Sprint → 4x – 1 hour sessions > 1:1 intensive that ends with a written plan in your hands.
There’s no wrong door.
All the best players have coaches. Let’s create and confidently execute the most important plan you’ll make this year, and maybe in your whole life.
So: what’s the story about your job that you’ve been telling for too long? Tell me in the comments.