How to turn a dream into a sustainable, location-flexible, time-flexible, expert lifestyle business


Why NOT You?

You know stuff.

You know stuff nobody else knows.

Even if they know it, they don’t have your unique experiences with it, and they don’t have your knack for teaching or your passion for the subject.

Don’t take my word for it

If you don’t believe me, these guys do an amazing job of inspiring people just like me and you to take what they know and develop a product that the rest of the world desperately wants.

People want to know things only you know.

Don’t keep it from them.

Business Development

Following is an outline of the journey to sustainable, location-flexible, time-flexible, expert business.

Follow this outline to achieve product-market fit in a business that is your total self-expression, where your passion will sustain through the difficult parts of starting and sustaining a lifestyle business.

I. It starts with you. Who are you?

What is your personality?

Blogging Personality

Jeff Goins Intentional Blog

Podcasting Personality

John Lee Dumas Entrepreneur on Fire

What role will you play?

Define yourself as the guide

II. It continues with your motivation and ability

Define the problem you the guide will help your hero customer overcome

  • What is your vision? (“I envision a world where every…”)
  • What is your mission? (“I am committed to causing…”)
  • What is your expertise? (“I am (or will be) an expert in causing…”)

Become a leader in your industry

III. Next, you’ll name who you’ll help



Who will you serve?
  • Define your customer as hero
    • Expert Secrets, Russell Brunson
    • Building Your Story Brand

What problem will you hep them solve?

  • Growth
  • Giving
  • Connection
  • Status

IV. How will you deliver your help to them?


How will you help your customers?

What is the journey your customers will follow as they solve their problem?

  • Nicholas Boothman says write a book and do it as a 10 step process from where they are to the final outcome
  • Danny Iny’s Mirasee Coursebuilders Laboratory says do it as an online course
  • Russell Brunson in Expert Secrets says to do it in a 6 step online course
  • Define your user journey map

Forget about Your Elevator Pitch: Learn to SNAP

Go to 6:54 to see what SNAP is and then go to 26:17 -28:40 to see the magic this woman weaves out of a scattered pitch to make it shine.

Brainstorm your product

  • Minimal Viable Outcome from Mirasee Coursebuilders Laboratory Module 2, Lesson 11
  • Lean startup Lean canvas
  • The 1-page marketing plan canvas

Define your product as a process your customer can use to overcome their problem

What is your Minimum viable product? Test it in your market (with the people you will serve).

Create a Community

  • What are the members of your community called?
  • Where does the community assemble?
  • Learn more about nurturing a community in section 2 of The Power of Onlyness

V. Make your first sale

VI. Promotion

Product name

3 words that describe the result your customer wants


VII. Risk Management


Name your Company

VIII. Advertise

Get your First Follower

by communicating your


To your




At a time

IX. Sell

As you marketing delivers interested prospects who respond to you CTA, you’ll either sell in person or by sales page and automated online transaction.

Make your next sales


Long Form Sales Letter written with Ray Edwards’ PASTOR Method, hosted by an online purchase platform like one of the following:



Jeff Walker’s Product Launch Formula

  • PrePreLaunch series
  • PreLaunch series
    • What
    • Why
  • Launch sequence for each product
    • Seed Launch
    • Internal Launch
    • JV Launch



X. Systems



  • Org chart
  • Policy
  • How to hire



More Information

Photo Credits

email user at work: photo by rawpixel on Unsplash. Link.