Why NOT You?
You know stuff.
You know stuff nobody else knows.
Even if they know it, they don’t have your unique experiences with it, and they don’t have your knack for teaching or your passion for the subject.
You know there are people with your love of self development and continuous improvement, and you know they are desperate to learn what you know.
You want something big
You’re not unique: everyone wants something…
…but you’re uniquely you.
Whatever it is you want, it’s yours alone.
Sure, there are others who want something very similar to what you want, but in the fine details, you alone want exactly what you want.
It doesn’t exist yet.
If you did, you’d be out using it, or expanding it, or building it further.
That’s why you’re here.
You believe it’s possible.
…or, at least, you believe it’s worth pursuing.
You can build it.
Don’t take my word for it
If you don’t believe me, these guys do an amazing job of inspiring people just like me and you to take what they know and develop a product that the rest of the world desperately wants.
People want to know things only you know.
Share your passion.
Following is an outline of the journey to sustainable, location-flexible, time-flexible, expert business.
Follow this outline to achieve product-market fit in a business that is your total self-expression, where your passion will sustain through the difficult parts of starting and sustaining a lifestyle business.
I. It starts with you.
What is your motivation? What do you want?
- Pat Flynn map from will it fly
- Sam ovens exercise from consulting 101
Who are you?
What is your personality?
Blogging Personality: Jeff Goins Intentional Blog
Podcasting Personality: John Lee Dumas Entrepreneur on Fire
What role will you play?
- Which Millionaire Master Plan genius(es) are you?
- What’s your online business role?
- What’s your entrepreneur job title?
See yourself as the guide
- 9 ‘Mindsets’ You Need to Switch From Employee to Entrepreneur
- How to Write a Bio that Convinces Readers You’re Their Personal Superhero
- Define your Attractive Character, as Russell Brunson suggests in Dotcom Secrets.
II. It continues with your ability
Define the problem you the guide will help your hero customer overcome
- What is your vision? (“I envision a world where every…”)
- What is your mission? (“I am committed to causing…”)
- What is your expertise? (“I am (or will be) an expert in causing…”)
III. Next, Choose who you’ll help
Who will you serve?
- Choose your customer
- Define your customer as hero
- Expert Secrets, Russell Brunson
- Building Your Story Brand
- Define your customer avatar
What problem will you help them solve?
Note: Right now, your avatar is just a theory about who needs, wants, and will pay for the results your product will deliver. Later, you will understand who your real buyers will be.
IV. Ask them what they really want
- Choose by Ryan Levesque
- Single Most Important Question (SMIQ)
- bucket.io survey tool
- Ask by Ryan Levesque
- Single Most Important Question (SMIQ)
- bucket.io survey tool
- Seed Launch From Launch by Jeff Walker
- Expert Secrets by Russell Brunson
- Dotcom Secrets by Russell Brunson
V. How will you deliver your help to them?
How will you help your customers?
What is the journey your customers will follow as they solve their problem?
- Nicholas Boothman says write a book and do it as a 10 step process from where they are to the final outcome
- Danny Iny’s Mirasee Coursebuilders Laboratory says do it as an online course
- Russell Brunson in Expert Secrets says to do it in a 6 step online course
- Define your user journey map
Brainstorm your product
- Minimal Viable Outcome from Mirasee Coursebuilders Laboratory Module 2, Lesson 11
- Lean startup Lean canvas
- The 1-page marketing plan canvas
Define your product as a process your customer can use to overcome their problem
What is your Minimum viable product? Test it in your market (with the people you will serve).
- Use a Lean canvas to simplify your product business model
- Jeff Walker Internal Launch
Set your price
How to Price Your Online Course: Essential Lessons From 9 Years of Course Building (Danny Iny of Mirasee)
Define and price your
One time offer (OTO) upsell
Downsell and pricing plan
Forget about Your Elevator Pitch: Learn to SNAP
Go to 6:54 to see what SNAP is and then go to 26:17 -28:40 to see the magic this woman weaves out of a scattered pitch to make it shine.
Write an effective tag line
Create a Community
- What are the members of your community called?
- Where does the community assemble?
- Learn more about nurturing a community in section 2 of The Power of Onlyness
How to start a movement
- ted talk
- Derek Sivers
- First follower
VI. Make your first sale
- Lean Startup
- Jeff Walker Product Launch Formula Seed Launch
- Danny Iny Mirasee Course Builders Laboratory
- Sam Ovens Consulting Accelerator 2.0
- Marketing Funnel Academy
video demonstrating how to use the sixteen closes while you are doing The Stack. To see that video, go to www.DotComSecretsBook.com/resources/closes
3 words that describe the result your customer wants
Funnel per product Or lead magnet
Opt in Landing page
Sequence per Jeff walker launch
Sales page with optin link
VIII. Risk Management
Name your Company
- 1 Page Marketing Plan
- WeWork becomes The We — and the latest massive company to “de-brand”
Get your First Follower
by communicating your
At a time
As you marketing delivers interested prospects who respond to you CTA, you’ll either sell in person or by sales page and automated online transaction.
For higher priced products, your sales cycle will culminate in a personal conversation.
via email and a funnel
1. Use Jeff Walker’s Product Launch Formula launches as models
See detailed instructions to implement this model in my post titled: Launch. Here is a summary.
- PrePreLaunch email series in ActiveCampaign or your campaign manager of choice
- PreLaunch seriesin ActiveCampaign or your campaign manager of choice
- Launch sequence for each product
- Seed Launch
- Internal Launch
- JV Launch
Use this model for very inexpensive (or free) products, or, for higher priced products, after you’ve perfected your online lead generation and personal conversions.
For higher priced products, you’ll need all your early online-to-in-person promotion, lead generation, and sales conversion experience (plus the investment capital you earned) to craft and perfect sales letters that reliably convert.
Use a Long Form Sales Letter written with Ray Edwards’ PASTOR Method (or an equivalent model), hosted by an online purchase platform like one of the following:
XI. Scale Business Systems
- Org chart
- How to hire
- Product development systems for new products
- Marketing automation for existing products
- Split test every landing page and sales page with click funnels
- Sales automation for low-priced and perfected high-price product business systems
- Sales staff for reliable ongoing sales of high-priced products, until you can automate
- For more about customer experience automation to drive more sales, see ActiveCampaign CX. In a nutshell, it’s about:
- Tony Robbins describes the Growth and Giving needs here
- Business systems definitions from Profit First
email user at work: photo by rawpixel on Unsplash. Link.