Why NOT You?
You know stuff.
You know stuff nobody else knows.
Even if they know it, they don’t have your unique experiences with it, and they don’t have your knack for teaching or your passion for the subject.
Don’t take my word for it
If you don’t believe me, these guys do an amazing job of inspiring people just like me and you to take what they know and develop a product that the rest of the world desperately wants.
People want to know things only you know.
Don’t keep it from them.
Following is an outline of the journey to sustainable, location-flexible, time-flexible, expert business.
Follow this outline to achieve product-market fit in a business that is your total self-expression, where your passion will sustain through the difficult parts of starting and sustaining a lifestyle business.
I. It starts with you. Who are you?
What is your personality?
Jeff Goins Intentional Blog
John Lee Dumas Entrepreneur on Fire
What role will you play?
Define yourself as the guide
- 9 ‘Mindsets’ You Need to Switch From Employee to Entrepreneur
- How to Write a Bio that Convinces Readers You’re Their Personal Superhero
II. It continues with your motivation and ability
Define the problem you the guide will help your hero customer overcome
- What is your vision? (“I envision a world where every…”)
- What is your mission? (“I am committed to causing…”)
- What is your expertise? (“I am (or will be) an expert in causing…”)
III. Next, you’ll name who you’ll help
Who will you serve?
- Define your customer as hero
- Expert Secrets, Russell Brunson
- Building Your Story Brand
- Define your customer avatar
What problem will you hep them solve?
IV. How will you deliver your help to them?
How will you help your customers?
What is the journey your customers will follow as they solve their problem?
- Nicholas Boothman says write a book and do it as a 10 step process from where they are to the final outcome
- Danny Iny’s Mirasee Coursebuilders Laboratory says do it as an online course
- Russell Brunson in Expert Secrets says to do it in a 6 step online course
- Define your user journey map
Forget about Your Elevator Pitch: Learn to SNAP
Go to 6:54 to see what SNAP is and then go to 26:17 -28:40 to see the magic this woman weaves out of a scattered pitch to make it shine.
Brainstorm your product
- Minimal Viable Outcome from Mirasee Coursebuilders Laboratory Module 2, Lesson 11
- Lean startup Lean canvas
- The 1-page marketing plan canvas
Define your product as a process your customer can use to overcome their problem
What is your Minimum viable product? Test it in your market (with the people you will serve).
Create a Community
- What are the members of your community called?
- Where does the community assemble?
- Learn more about nurturing a community in section 2 of The Power of Onlyness
V. Make your first sale
- Lean Startup
- Jeff Walker Product Launch Formula Seed Launch
- Danny Iny Mirasee Course Builders Laboratory
- Sam Ovens Consulting Accelerator 2.0
3 words that describe the result your customer wants
VII. Risk Management
Name your Company
- 1 Page Marketing Plan
- WeWork becomes The We — and the latest massive company to “de-brand”
Get your First Follower
by communicating your
At a time
As you marketing delivers interested prospects who respond to you CTA, you’ll either sell in person or by sales page and automated online transaction.
Make your next sales
Long Form Sales Letter written with Ray Edwards’ PASTOR Method, hosted by an online purchase platform like one of the following:
Jeff Walker’s Product Launch Formula
- PrePreLaunch series
- PreLaunch series
- Launch sequence for each product
- Seed Launch
- Internal Launch
- JV Launch
- Org chart
- How to hire
- Tony Robbins describes the Growth and Giving needs here
- Business systems definitions from Profit First
email user at work: photo by rawpixel on Unsplash. Link.