You Have the Experience.
Your Materials Don’t Tell the Story.
Generic résumés get passed over. One session builds the story that makes decision-makers recognize you as the person they’re looking for — on paper, on screen, and out loud.
Book Your Positioning Session — $297 →
Your résumé documents your history.
It doesn’t make the case for your future.
Your résumé exists. Your LinkedIn profile is there. You’ve updated both. And when you read them, something feels off — like they could belong to any capable professional in your field, not specifically to you for this specific role.
That’s the positioning problem. The way most people write a résumé — listing what their former employers valued, what their previous managers told them their job was, what they’re most proud of — produces an accurate document. But accurate isn’t the same as persuasive. And it’s definitely not targeted.
Hiring managers aren’t reading for history. They’re reading for evidence that you can solve their specific problem, right now. Positioning is the work of making that case — and without it, the most qualified candidate in the pile gets passed over in seven seconds.
- → Your résumé reads as a list of past jobs rather than a compelling case for the next one
- → Your LinkedIn About section says you’re “results-oriented” and “collaborative” — exactly like everyone else’s
- → You can’t explain in one sentence why you’re the right hire for this specific role
- → You’re getting screened out before decision-makers even see you
- → When networking, you struggle to explain what you’re looking for without it sounding vague
Positioning determines which seven seconds a decision-maker gives your résumé — and whether those seconds end in a yes. Generic materials make that call easy. Positioned materials make it inevitable.
A polished résumé and a positioned résumé
are not the same thing.
A lot of professionals have already spent $200–500 on a résumé service. They received a well-formatted document with clean bullet points and the right keywords. And they still didn’t get interviews. That’s because a résumé that doesn’t position you for a specific role just looks better while doing the same thing: nothing.
Positioning starts from the other direction: who is the decision-maker for the role you want, what problem are they trying to solve, and why does your specific combination of experience, skills, and context make you the right answer to that problem? Once that’s clear, the résumé, LinkedIn profile, and the story you tell out loud all flow from the same source — and they all say the same thing.
This matters at every career stage. I’ve written compelling positioning for candidates with twenty years of senior-level experience — and for new graduates with nothing but part-time jobs on their résumé. The skill is understanding how to translate whatever experience exists into terms a hiring manager can act on. That’s not a template skill. It’s a strategic one.
Two hours. One clear story.
Materials that actually work.
This is a 2-hour 1:1 session — not a template, not a checklist, not a service that rewrites your résumé while you wait. We build the positioning together, then translate it into every surface that matters.
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1Diagnose the positioning gapWe look at your current materials through the eyes of a decision-maker at your target company. What story are they telling right now? What story do they need to tell? That gap is what we’re closing.
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2Build your positioning statementOne clear sentence — what makes your specific combination of experience, skills, and context valuable for the role you want. Not a generic summary. A specific case. This becomes the foundation for everything else.
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3Rewrite the critical sectionsWe rewrite your résumé headline and summary, and your LinkedIn About section, using the positioning statement as the guide. These are the sections read first and remembered longest — they need to be right.
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4Nail the verbal version — and make it repeatablePositioning on paper only works if you can say it out loud. We practice until your story comes out clearly and naturally. You’ll also leave understanding how to reapply this positioning framework to every future job description — with or without AI assistance — so this session pays off in every search you do from here.
The right positioning
changes what’s possible.
Vivek came in with strong technical experience and a clear target. The positioning work — understanding exactly why his background made him the right hire and translating that into every surface — turned a job search into a negotiation he was ready to win.
“Dylan, my appointment with you provided me with both actionable strategies and a new perspective on my job search process resulting in my subsequent ideal offer for employment. Deciding to speak with you was one of my better decisions.”
“Making more money. I mean, that’s just a fact, right?”
✅ What’s Included
- ✓ Two hours of focused 1:1 work — your materials, your target, no templates
- ✓ A positioning statement: one clear sentence about what makes your experience valuable for the role you want
- ✓ A rewritten résumé headline and summary — built for the specific role, not copied from a template
- ✓ A rewritten LinkedIn About section — so your profile and your résumé say the same thing
- ✓ A practiced verbal version — so your story comes out clearly in networking conversations and interviews
- ✓ A positioning framework you can reapply to every future job description — so this session pays off indefinitely
I guarantee you will leave with a clear positioning statement and rewritten materials that make a stronger case for you — or I will work with you until we get there. You’ll also start getting more meaningful inbound from recruiters and hiring managers reaching out with roles you’re actually qualified for. This isn’t a refund policy. It’s a commitment that the work gets done right.
Ready to stop blending in and start standing out?
2-hour 1:1 session · Résumé + LinkedIn rewrite · Results guaranteed
This session is for a
specific kind of professional.
This is for you if…
- ✓ You know what role you’re targeting but your materials don’t reflect it yet
- ✓ You’ve had your résumé “fixed” before and it still didn’t get results
- ✓ You can’t explain in one sentence why you’re the right hire for this role
- ✓ You want positioning skills you can use at every career stage, not a one-time rewrite
- ✓ You’re getting screened out before decision-makers even see you
- ✓ You struggle to talk about yourself clearly in networking conversations
This is not for you if…
- ✗ You don’t yet know what role or industry you’re targeting — the Targeting Strategy Session is the right starting point
- ✗ You want minor edits to an existing résumé, not a strategic reframe
- ✗ You’re looking for a high-powered recruiter to handle your search — recruiters work for the companies hiring, not the candidates searching. If you want results, you need to engage the process, not outsource it.
Simple. Fast.
No waiting.
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1Complete your purchaseThe moment your payment goes through, you’re automatically redirected to the next step. No waiting for a confirmation email.
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2Submit your résumé and a target roleShare a Google Drive link to your current résumé and the URL of a job posting that represents the kind of role you’re targeting. Takes two minutes. That’s what makes the session specific to your exact situation from the first minute — not a generic rewrite.
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3Pick your session timeYou’re taken directly to the scheduling calendar after submitting. Evening and Saturday hours available. Remote session — wherever you are.
I started my career running a technical staffing office in Silicon Valley — placing Oracle DBAs, Java developers, and business analysts at companies including IBM and Hitachi Data Systems. Then I spent twelve years managing teams and sitting on hiring panels at Dun & Bradstreet and Charles Schwab. I’m a program manager at Morgan Stanley, which keeps my understanding of what decision-makers are reading for current, not theoretical. I hold an MBA from Santa Clara University and a psychology degree from UC Berkeley. I know what makes a hiring manager put a résumé on the yes pile. I know what makes them move on in the first seven seconds. This session applies that knowledge to you and your target.
You’ve done the work.
Let your materials show it.
One session. One clear story. Materials that make the right case — on paper, on screen, and out loud.
Evening and Saturday hours available · Remote session