People: Grow Your Team. Grow Your Results.

In People segment 1, we discussed the primary roles of an innovation. Now we’ll turn to discussion of who should be on your team, and some thoughts on how to build a team.

Grow your team

“When you expand your team, you expand your results.”

Dylan Cornelius

Dylan Cornelius

For example, you expanded your team when you took on this program: you added me and our other program participants. Excellent choice!

Reasons to grow your team

  1. While it’s easy to believe those closest to you are automatically on your core team, it’s important to recognize that this is an assumption.
  2. None of us knows everything, and by definition, if it is an innovation for us, we do not know much about it, because we haven’t done it before.
  3. Likely, if it’s an innovation for you, it’s an innovation for most of the people in your immediate ecosystem. The life or business system that got us where we are, is unlikely to be enough to get us where we want to be, if the new outcome is much different than the current situation.

In the early stages of an innovation, it is important to expand our conversation broadly. Through collaboration, subject matter experts, mentors, and coaches can help us uncover and see what other people and other resources could help (or be critically necessary) in our initiative.


One reason many innovation initiatives fail is they do not plan for or include all the necessary people or resources.

“…when it comes to business most people haven’t created the kind of networks that empowers them to think originally and creatively. I offer that until you do create such a network that you’re mostly limited to obsolete business knowledge and outdated strategies and don’t know it.”

–Jeff Willmore

Jeff Willmore Jeff Willmore

While the above quote targets business situations, it applies in all areas of our lives.

If you have failed at an initiative before, it is certainly because you did not include all the people you needed (or you did not take and use information or advice from the right person or people).


  • There is a sometimes saying that a failing company is, “the best kept secret in their industry”. By not sharing their idea, or marketing their products effectively, or expanding their team, they are not growing the company to break even.
  • I worked on an inventory system project where the founding team did not involve the Finance department in their design. Eventually, the company began to have financial reporting issues because inventory directly affects the financial statements, but there was no direct connection between the inventory and accounting systems in the system we delivered. We added members of the Finance department to our team, determined what was necessary, built and deployed it, and resolved the discrepancy.
The STS-1 space shuttle team celebrates a successful liftoff of Columbia from Launch Pad 39A a few seconds past 7 a.m. on April 12, 1981.


To get new results faster, share your idea and expand your team by inviting others to take part with you.

An invitation may be little more than:

“Is it ok if I check back with you about this from time to time?”


“When I go to the refrigerator, will you tell me looking good is better than dessert?”


Failure to apply this rule, in any but the smallest initiatives, is likely to result in failure of the initiative.

Building a team

The only way to ensure someone is on your team is to:

  1. Have an explicit conversation about what you’re doing,
  2. Enroll them in the possibility you are creating, and
  3. Invite them to participate.
  • If they accept your invitation, you can begin to expect them to support you in your journey.
  • If they do not accept your invitation, or change the subject, or any number of responses that are not explicit acceptance of your offer, they are not on your team. This does NOT mean they are a bad person, or they are unreliable, or they do not love you, or they will never be on your team, but it does mean they have (for now) not consented to take part with you in the initiative you have shared.
  • If you conducted this conversation appropriately, there will be no impact on other areas of your relationship. They are likely still willing to support you in any other initiatives where they have participated. If you’re not sure, ask!
Grow your team. Grow your results. Grow your team. Grow your results.


Consider who you can add as a supportive member or member(s) of your team:

  • Enroll existing people/organizations/institutions.
  • Add new ones:
    • Participate on Facebook group or other online support group/network
    • SparkPeople
    • Create and take part in a Mastermind group
    • Consider a 12-step program
    • Weight Watchers

Add them to your Google sheets template ecosystem chart.


Your PowerBoard now includes your People inventory, updated with prospects for expanding your team.

For More Information

Photo Credits

  • Dylan Cornelius: photo by Steven Noreyko
  • Jeff Willmore: photo courtesy of Jeff Willmore
  • STS-1 shuttle team Image credit: NASA
  • Soccer team: photo by Adrià Crehuet Cano on Unsplash

Dylan Cornelius helps coachable parents and professionals have renewed confidence, respect, and satisfaction.

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