Continuous Improvement (I Want To Create A Business)

I’ve been a frustrated business operator my whole life. The first time I considered going into business with my Dad, he told me I could do better than he did. I was to go to college and “get a good job”. Right after grad school, I took the opportunity to create a business, which I operated successfully for several years. However, I lacked the business development skills to sustain the business. When my primary customer’s project finally ended (a six month project was extended repeatedly until it lasted well over two years), I saw no way to continue the business in that form, and I went to work for someone else. Now all that is changing. This year I’m kicking off a project to create a sustainable business.

The Starting Point

I know I want to create a business that is location-independent and schedule-flexible. With the advent of the internet 2.0, the maturation of digital marketing, and the increasing availability of online education as-and-when-you-need-it, I’m ready to give it a go. The thing is, it’s very early in the project. We’re still very much in the initiation phase of this project. I don’t know what the path will look like or how it will turn out. I know I’ll depend a lot on others as I search for the path.

The thing that surprised me

The thing that surprised me most as I’ve considered this initiative over the past year is my MBA wasn’t enough. I lacked insight about product development, marketing, and sales, and I didn’t know I lacked it. Just like the stereotype, I was an arrogant MBA degree holder! However, I remain confident because growth is possible when shortcomings are visible.

Where To Focus

It’s clear I need to focus. I see opportunities in several areas:

  1. Advertising
  2. Affiliates
  3. Consulting
  4. Courses
  5. Coaching
  6. Product Sales

Whatever I choose:

Consider And Act

Where would you focus?

Do you have an on-line business?

  • If not, what area and specific product would you choose?
  • If so, what area do you need help, or what area(s) do you see the biggest future need or opportunity?

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Dylan Cornelius helps business people create laser-like focus on exactly what they want in their lives and businesses, re-invent themselves, their lifestyles, and their business systems to powerfully support getting those results, devise workable action plans to deliver the results, and master the skills necessary to build and sustain the results — all in 10 sessions over 4 months.

Our approach works because it enables anyone to quickly leverage fundamentals of sustainable change revealed in:
– a decade coaching individuals to breakthrough results in their lives, including weight and fitness, job and career, relationships and effectiveness, satisfaction and decision-making,
– more than two decades building products and leading large scale change for Fortune 500 companies including Dun & Bradstreet, Oracle, IBM, Accenture, Deloitte Consulting, Best Buy, Circuit City, CVS, Sears Holdings, Ross Stores (Dress For Less), and Applied Materials,
– training in neuroscience and human development at UC Berkeley, management of innovation at Santa Clara University, and ontology and phenomenology at Landmark Worldwide.

You care because any aspect of your life or business that does not serve you, your family, and community diminishes the gift you’ve been given in life.

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