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Every quarter I set new 3 and 12 month personal and business goals.
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These are the results of my business goals over the last quarter.
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Personal results are in next week’s post.
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I’ll share next quarter’s goals in the first 2 weeks of net month.
2Q Summary
- Overall, I met 9% of the goals I set 3 months ago. The goals I set were premature for the current stage of product development.
- Alternatively, I sought more education and direction for developing this business.
Dylan Cornelius Management, LLC 2Q Results (Confidence Level) — STATUS
- April 11: Update website Terms of Use — DONE
- April 18: Reproduce introductory video for ChangeIsStillPossible.com (Medium) — NOT STARTED PENDING COMPLETION OF PRODUCT
- April 25: DylanCornelius.com web site messaging revamp (High) — NOT STARTED PENDING COMPLETION OF PRODUCT
- May 2: Re-release Facebook campaign for ChangeIsStillPossible.com or Weight Loss Course Pilot (Medium) — NOT STARTED PENDING COMPLETION OF PRODUCT
- Cost per lead < $5 (High)
- Cost per sale < $150 (Medium)
- May 9 and May 16: Release new ActiveCampaigns: — NOT STARTED PENDING COMPLETION OF PRODUCT
- warm up those who were interested in ChangeIsStillPossible.com (Medium)
- Write PASTOR script topics
- Write PASTOR script emails
- Host emails in ActiveCampaign
- for Weight Loss Course Pilot to those who were interested in ChangeIsStillPossible.com and/or weight loss (Medium)
- Write PASTOR script as tweets
- Publish tweets in Social Jukebox
- Write PASTOR script as emails
- Host emails in ActiveCampaign
- warm up those who were interested in ChangeIsStillPossible.com (Medium)
- May 23: Use Google Keyword Planner to target ads for lifestyle change that link back to ChangeIsStillPossible.com long form sales landing page. (Medium) — NOT STARTED PENDING CLEAR DEFINITION OF MARKET NICHE
- May 30: Weight Loss Course Pilot (Medium) — NOT STARTED PENDING CLEAR DEFINITION OF MARKET NICHE
- Course Content
- Resources
- Weekly Group Mastermind
- 1-on-1 coaching
- June 6: Use Google Keyword Planner to target ads for lifestyle change that link back to Change Is Possible long form sales landing page. (Medium) — NOT STARTED PENDING CLEAR DEFINITION OF SEARCH TERMS
- June 13: Create a Google Analytics goal for Lead magnet optins. (Medium) — NOT STARTED PENDING CLEAR DEFINITION OF MARKET NICHE
- June 20: Update current org chart and Create +6 month org chart — NOT STARTED PENDING DEFINITION OF COMPLETE PRODUCT
- June 27: Release “Clear Direction” Planning Guide as a workbook (Medium) — NOT STARTED PENDING DEFINITION OF COMPLETE PRODUCT AND MARKET NICHE
- Connect to optin
- Share by ActiveCampaign to appropriate list members
Alternative 2Q results
- Completed draft of Change Your Life book
- Completed draft of Change Your Life course
- Read Choose, by Ryan Levesque
- Identified SEO terms related to possible products
- Identified SEO terms related to possible market niche
- Read Expert Secrets, by Russell Brunson
- Identified model for delivery of initial course
- Read Launch, by Jeff Walker
- Identified model for delivery of initial course
DylanCornelius.com 2018 3Q 12 Month Goals
1. Create More Sales With Sustainable Online Revenue Stream
Online Courses
- Long form sales landing pages:
- Assess product/market fit and interest in courses. — DEFINING MARKET NICHE(S)
- Create more sales pages for more courses. — DEFINING MARKET NICHE(S)
- Ads: Will Advertise first course and develop advertising skills. — ADVERTISED AND FOUND I DON’T HAVE A CLOSEABLE COURSE PROMISE. NOW CLARIFYING MARKET NICHE AND PROBLEMS SOLVED.
- Production: Produce first course based on experience delivering successful coaching results. — DRAFT COMPLETE
- Facebook group: Add use of a business Facebook group and develop an editorial schedule for that. — HAVE GROUPS AND THEY ARE PREMATURE WITHOUT NICHE, PRODUCT DEFINITION, AND EDITORIAL SCHEDULE
Services: Coaching/Consulting/Writing/Training
- Coaching:
- I have another client ready to start. — HAD NO ADDITIONAL PAID CLIENTS
- Will need to begin restricting amount of this service I offer as I return to corporate America. — CURRENTLY NOT PROMOTING THIS SERVICE
- Group coaching will be available with all courses. — TO BE INCLUDED
- 1:1 coaching will be available with all courses. — TO BE OFFERED
- Training:Thanks to a referral by Bob Cadenhead, I’ve begun training mid-senior professionals toward professional certifications in project management, agile management, information systems management, and information security. — DID NOT CONTINUE BEYOND FIRST COURSE
Digital Products
I’ve begun a book about creating sustainable change in business, which will seed credibility, coaching and consulting clients. — COMPLETED DRAFT OF Change Your Life book
Audience-based activities: Speaking/Training
Will return to Toastmasters and begin seeking out speaking opportunities with professional associations and other interest groups, where I will share about the 9 P’s, sustainable change, and the results that are achievable with my courses. — DID NOT RETURN YET. STILL DEFINING MARKET NICHE AND PROBLEM SOLVED
Affiliate Marketing/Joint Ventures
- Ads: I’ve made rotating twitter ads and one-time Facebook ads for 11 services I use and enjoy. Adding more as they arise. — NO MORE ADS UNTIL PRODUCT/MARKET FIT
- Store: Adding a store on my web site to share these with interested visitors. — NO STORE UNTIL PRODUCT/MARKET/PROMISE IS DEFINED
- Landing Pages: Have at least 3 articles promoting services I use. May convert these to landing pages. For future articles, I’ll use a landing page format. — HAVE NOT CONVERTED ARTICLES TO LANDING PAGES. HAVE NOT PUBLISHED MORE LANDING PAGES UNTIL PRODUCT/MARKET/PROMISE IS DEFINED
- Trigger goal: This will require far higher social media engagement and traffic to drive meaningful revenues. — NO CHANGE. CURRENTLY 2 WEBSITE HITS DAILY, ON AVERAGE.
Third-party funding/sponsorships/Advertising
- As a member of Texas Beef Athletic team, I receive reimbursement for races and events where I represent Texas Beef producers. — Raced a triathlon and a Splash n Dash this month.
- As an InsideTracker triathlete, I urge athletes and other high performance people to “take a selfie from the inside”, know their numbers, and make the best decisions for their personal health and fitness. — STILL PUBLISHING SUPPORTIVE ADVERTORIAL POSTS AND HOSTING RELATED ARTICLES. WILL DRIVE TRAFFIC FROM POSTS TO RELATED ARTICLES, THEN MY AFFILIATE LINK.
- Found a plugin that makes online ad sales seem easy. Found an article indicating 500 unique viewers daily would result in about $30 monthly revenues. Trigger goal here is to grow traffic to 100s of unique users daily, then consider whether to move forward with this. — TRIGGER GOAL NOT YET MET
2. Serve Others And Be Endorsed
- Participants of 2 seminars and a Mastermind have provided very positive feedback.
- 166 additional connections on LinkedIn.
Opportunities for You
- Do you write goals too?
- Do you have goals for a month, a quarter, or all of 2019?
- How is your progress on current goals?
- Have you clearly summarized a recent quarterly or monthly goals update? Share it in the Comments below, and let the world acknowledge your progress!
- What structures do you have in place to support you achieving your goals?
- Could you use more support reaching your goals? Book a call with me. I guarantee you will leave our conversation with a breakthrough in your progress.
For More Information
More about OKR’s
- Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs, by John Doerr
- Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results, by Christina Wodtke
- Make them uncorrelated: Shell is tying executive pay to carbon emissions. Here’s why it could create real impact
Accounting model: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine, by Mike Michalowicz.
Digital products classifications: Danny Iny of Mirasee.
Source Data
Photo Credits
- Kids playing tug of war: Photo by Anna Samoylova on Unsplash. Link.
- Two child playing arrow: Photo by Annie Spratt on Unsplash. Link.
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