Dylan Cornelius Management, LLC

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DylanCornelius.com 3 and 12 Month Targets: January 17, 2019

DylanCornelius.com 3 and 12 Month Targets: January 17, 2019

  • Every quarter I set new 3 and 12 month personal and business goals.

    • These are business goals.

    • Personal goals are in next week’s post.

  • See more about my goal setting approach at the bottom of this post.

  • I shared last quarter’s accomplishments over the last 2 weeks.

Two child playing arrow: Photo by Annie Spratt on Unsplash.

DylanCornelius.com 1Q Goals (confidence level)

  1. Reproduce introductory video for ChangeIsStillPossible.com and re-launch ad (High)
    Cost per lead < $5 (high)
  1. Cost per sale < $150 (moderate>
  2. Draft, have attorney review, modify, and publish Privacy, Terms, and Coaching Agreement (High)
  3. Launch LLC (High)
  4. Recreate, redesign, and republish “Clear Direction” Planning Guide (High)
  5. Complete first draft of Change Is Still Possible manuscript and send to editor (High)
  6. Complete first draft of Finally Thin Forever manuscript (Low)

DylanCornelius.com 2019 Rolling 4 Quarters Goals

1. Objective: Grow ProfitablyPhoto by Ryan Riggins on Unsplash

Key Result: Asset Growth–Product development

Based on my training and experience in personal and business innovation, I’ve defined a 10 step framework for creating sustainable change, which can be applied in any transformation or product development project. It’s grounded in principles of product development, systems engineering, project management, and applied human performance. This framework will be the foundation for products including tools, online courses, books, and services including training and coaching.


Produce 1 new product monthly


Release 1 new product quarterly:


Photo of typewriter by rawpixel on Unsplash

Publish one new document weekly, including:

  • Blog posts
  • Resources (including lead magnets and products)
  • Site pages (including sales pages)
  • Videos
  • Policies


Write 500 new words daily (all of the above plus):

  • Video scripts
  • Email campaigns

Key Result: Sales Growth — Revenue expansion

Measure: New sales from a new product semi-annually

Key Result: Monthly Sales Contribution

Area (#of sales)

  • Profit (1)
  • Owner’s compensation (10)
  • Taxes (3)
  • Operating Expenses (7)
  • Early autumn morning in the forest with mist and dead spruces still standing

Key Result: Channel Growth

Channel: Facebook ads to PLF to email list


  • Facebook ad reach (automated)
  • Email list growth (automated)
  • Video conversion to Initial calls
  • New customers
  • Release 1 new Facebook campaign quarterly
  • Release 1 new ActiveCampaign monthly

Channel: Google ads to landing page

Use Google Keyword Planner to target ads that link back to product landing page.

2. Objective: ServeBe of service

Key Result: Serve Others


  • Customer growth
  • Post views
  • Page views
  • Video views
  • Tool Downloads
  • Engaging the Lessons (page views and comments),
  • Performing the Practices and sharing the results,
  • Attending Coaching Sessions and engaging,
  • Support Requests,
  • Doing the Work and sharing it,
  • Getting Results and sharing them,
  • Repeat purchases

3. Objective: Be Sustainable

Measures: Sustainable revenue (see below)

  • New product development (see growth above)
  • Risk management
    • Incorporation/LLC
    • Privacy page (got samples)
    • Terms page (got samples)
    • Governance
    • Corporate
    • Finance
    • Information Security
    • Accounting

Key Result: Sustainable Recurring Revenue Streams


Real Estate
  • Passive income: Yes, and growing
  • Capital appreciation: Yes
  • Property management: No (Later)
Digital Products — deliver a new product on the first Thursday of every month (see above)
Online Courses
Services: Coaching/Consulting/Writing/Training
  • Group coaching is available with all courses.
  • 1:1 coaching is available with all courses.
  • Training: digital courses (see above).
  • Consulting:
  • No immediate plans in this area, though the 3 Phases and 10 P’s can be applied for transformational change in business.
  • Institute of Management Consultants USA
  • Writing: No plans to offer writing as a service, though it’s fundamental to this internet-based business.
Audience-based activities: Speaking/TrainingAudience photo by Nicholas Green on Unsplash

Training and group coaching are fundamental tenets of these online products/services. As I perfect messaging for courses and products, I will return to Toastmasters and begin seeking out speaking opportunities with professional associations and other interest groups, where I will share about sustainable lifestyle change, and the results that are achievable with my courses and coaching.

Third-party funding/sponsorships/Advertising (no change)
  • PNC Bank is currently paying me to help roll out a new work management approach (Kanban with JIRA) across their Information Technology Platform Engineering organization.
  • Texas Beef Athletic team: when I make public appearances, I receive reimbursement for races and events.
  • InsideTracker: as an InsideTracker triathlete, I’ve experienced improved energy, training, diet, and performance. As a busy athlete seeking high performance in all areas of my life, InsideTracker has taught me a great deal about my body, my fitness, proper diet, lifestyle, and supplementation. “Take a selfie from the inside”, know your numbers, and make the best decisions for your personal health and fitness. I’ve caught and resolved iron, magnesium, and vitamin D deficiencies, and experienced dramatic improvements in energy and performance. Choose the plan that’s right for you, now.
  • Will consider who else I can represent for mutual benefit.
  • Found a plugin that promises to make ad sales easy. Found an article indicating 500 unique viewers daily would result in about $30 monthly revenues. Trigger goal here is to grow traffic on DylanCornelius.com to 100s of unique users daily.
Affiliate Marketing/Joint Ventures (Later)
  • Ads: I’ve made rotating twitter messages and one-time Facebook ads for 11 services/products I use and enjoy. Adding more as they arise.
  • Store: Will add a store on my web site to share these with interested visitors.
  • Landing Pages: Have at least 3 articles promoting services I use. May convert these to landing pages. For future articles, I’ll use a landing page format.
  • Trigger goal: This will need far higher social media and web site engagement and traffic to drive meaningful revenues.
Physical Product Sales (no current plans)
Software (no current plans)

4. Objective: Scale

Scales by Pixabay

Key Results:

Sales scale


  • Created a selling script and will use it in calls.
  • Hire a full-time sales person as marketing gels

Support scale


Operations scale

  • Producing finally thin forever as a course, based on experience delivering successful coaching results
  • Group training/coaching enables scale
  • Can hire a graduate or coach as need arises for multiple groups

Org charts

  • Current org chart
  • +6 month org chart

New Channel: Engaged social media ecosystem growth


  • Medium subscriber growth
  • Twitter subscriber growth
    • Promote each product with 4 different messages per product at several different times (beginning and end) of each day, using Social Jukebox.
  • Facebook group follower growth
  • Facebook friend growth
  • LinkedIn connection growth
  • Instagram follower growth

New Channel: JV Partners (Later)


  • Change in # of Joint Venture Partners
  • Sales driven by JV Partners

New Channel: Affiliates (Later)

Roadmap photo by Julentto Photography on Unsplash


  • Change in # of Affiliates
  • Sales driven by affiliates

Key Result: Roadmap


  • Capital budget
    • Finally Thin Forever
    • Finally Together Forever
    • Love My Job
    • Change Is Still Possible
  • Channel development plan (see below)
  • Product roadmaps
  • Editorial calendar

5. Objective: Be RecognizedBe recognized

Key Result: Be Endorsed

Meet new people and help them make a difference so big they spontaneously and authentically share the result with others.


  • Sharing their results with people they know,
  • Sharing their results with people they don’t know,
  • Bragging about their affiliation with the course, and
  • Bragging about their affiliation with me.
  • Net Promoter Score (NPS) Above 4

Key Result: Be Awarded (Later)



  • New Business
  • Best Seller
  • Guinness
  • Nobel

Opportunities for You

  • Will you create resolutions or goals for a month, a quarter, or all of 2019?
  • How is your progress on your current goals?
  • Have you clearly summarized a recent quarterly or monthly goals update? Share it, and let the world acknowledge your progress!
  • What structures do you have in place to support you achieving your goals?
  • Could you use more support reaching your goals? Book a call with me. I guarantee you will leave our conversation with a breakthrough in your progress, for free, whether we choose to do business together or not.

For More Information

More about OKR’s

Accounting model: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine, by Mike Michalowicz.

Digital products classifications: Danny Iny of Mirasee.

Photo Credits

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About me
Dylan Cornelius
Dylan Cornelius

Hi, I'm Dylan Cornelius.

I help mid-career knowledge workers and entrepreneurs execute their strategic plans using the career acceleration blueprint, even if they don't know where to start, they've never been a manager, and don't have a team. I'm the creator of the Career Acceleration Academy.

I've led small and large collocated and remote teams, delivering more than $40 million in revenues and cost savings. My teams and I have delivered ground-breaking products and services that still power successful businesses today.

I've worked as a recruiter, manager, and team leader in Silicon Valley and around the world. I have more than 30 years of experience in business management and leadership, plus psychology and business degrees from top universities.

I'm glad you're here! Take a look around and let me know what help you need.

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